Ok we probably all know what it’s like to go through periods of growth where cash is tight and we just need those extra clients right now to fund the expansion or just to fill in the gaps caused by a lull in sales.
Business growth is often more about consistent cashflow than it is about the overall income. When the cash dries up then things stand still.
Business growth is often more about consistent cashflow than it is about the overall income. When the cash dries up then things stand still.
The best thing to do is of course to prevent a shortage in the first place by keeping track of your money on a monthly, weekly and even daily basis. You are doing that right?
But then something unexpected happens, and it can be good things, like a promotion opportunity that requires an upfront investment you didn’t budget for or a course you really want to attend that came out of nowhere onto your radar (this has happened to me on a number of occasions).
So here are my top tips for creating quick cash flow that is a true win win for you and your clients:
1. Give them a reason to buy NOW
Your program could be a super fit for your client but they just keep sitting on the fence not wanting to part with their money easily. That’s normal. Give them a good reason why they should and they will. This can be a quick action incentive (say $50 off) for a decision within a tight deadline. Everybody loves a good deal so this works nicely for both you and your clients.
Read on for the other two ways of attracting extra cash fast on my blog
2. Offer something low cost and attractive that is not usually available
I am assuming that you usually offer packaged solutions (you should). You could offer a one of strategy/health check etc. session at a really good rate. If you don’t usually offer one off sessions this is a way to create cash quickly and easily with a very attractive offer. Often this can lead to follow up business for you as well.
3. Take something that has worked for you and run a simple promotion
Is there something you can pass on to your clients that has worked really well for you? Maybe a template, a process or a new way of doing things that you haven’t promoted before. Clients love “done for you” solutions such as templates, scripts and checklists. How can you put together a simple low cost package and promote it simply with a video or a “one off” teleseminar ?
What strategies have you applied to generate fast cash? Have you implemented any of the ones I describe here?



