When people surf, they’re on a smooth fun wave, and they like it like that. They like to ride that wave, feel the glide, fly through the wind and see the earth move under their feet. It’s exhilarating!
That’s how people want to surf when they are on your website.
So, don’t scatter your website with coral reefs, riptides, or men in grey suits (sharks)! Instead, make nice smooth fun waves of pages and let the sun shine warm with a friendly navigation on your website.
Here are three bitchin (great!) bits of advice for all you web usability kooks (beginners) out there.
Lightning-Fast Credibility Building with WordPress
Written by Kenn SchroderOne of the simply astonishing feats of using WordPress as the platform (the technical behind-the-scenes guts) for your coaching website lies in the speed at which you can reach your market to build your expert-coach status.
It’s stunning.
Here’s an example of what can be done.
I recently read the book, Positioning by Al Ries.
One big take-away from the book is to realize the importance of having a dominant position in the minds of people. I’ll give you two examples: the airlines example and then the iPhone example.
Four Keyword Tips to Get Potential Clients from Search Engines
Written by Kenn SchroderGetting traffic from search engines is magnificent. What coach wouldn’t want people coming to their website who are eager for what the coach has to offer? But most coaches don’t get much traffic and part of the reason due to poor keyword choice.
Here are four things to consider when seeking good keywords.
6 Reasons People Won’t Get on Your Email List and How to Fix Them
Written by Kenn SchroderYour list is gold. If you can fill it with people who love what you have to offer, you’ll have a great source from which you can get clients, sell products, help people, and have fun.
But, you’ve got to be respectful and valuable in order to get visitors to get onto your list and give you their email address.Below are six reasons people won’t get on your list and tips on how to resolve them.
A Web Strategy to Get Clients from Your Contacts
Written by Kenn SchroderIt’s good to seek clients through your immediate contacts as those contacts will have some familiarity with you. People like working with people they are familiar with.
Here’s a diagram and some notes on how to get clients by putting out an offer to your contacts.
9 Get-In-The-Zone Tips for Great Web Writing
Written by Kenn SchroderWriting is a fantastic skill to have when it comes to marketing on the Web.
Search engines love the written word, and the written word moves the fastest – it’s light-weight, and easy to share on various devices such as laptop and phones.
There’s no question, that words rule the Web.
But, a common challenge for many coaches who want to market on the Web is in the ability write well.
And, a big part of that is getting into a good writing mode – getting into the zone.
What Would You Absolutely Love Your Coaching Website to Do?
Written by Kenn SchroderI recently asked a coach friend, “What would you absolutely love for your website to do?”
His response: “Hey, Kenn! If you can assert to coaches that their website can give them coaching leads, and deliver that, you could have the world by the ass!”
I agree. Unfortunately, this is impossible.
What to Do on Your Website, if You Have Two or More Niches
Written by Kenn SchroderIf you’re attempting to appeal to two different markets with different challenges on the same website, you’re likely in for a lot of struggle.
On Your Site, What Should You Call Yourself? Coach?
Written by Kenn SchroderOn your website, what should you call yourself? Coach? Transition coach? Business coach? Success coach? Health coach?
5 Keys to Getting Email Addresses and Growing Your List
Written by Kenn SchroderCoaches struggle to grow their list and a big part of that is the invitation to get on the list. On many coaching websites, you will see an invitation, "Join my newsletter" along with a form. This is hardly motivating for visitors since there's just too much email out there already.
Featured Expert
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Deborah Battersby
Deborah Battersby is the architect of the emMatrix Process. She is curriculum designer and lead instructor for The Emotional Matrix System. As CEO of Deborah…