Friday, 26 November 2010 17:07

My iPhone and Why You Want .com

Written by  Kenn Schroder
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I recently read the book, Positioning by Al Ries.

One big take-away from the book is to realize the importance of having a dominant position in the minds of people. I’ll give you two examples: the airlines example and then the iPhone example.

 

When airlines, tight for space, are going to supply their vessels with soft drinks, they can only carry a few options for their passengers. So, which do they choose? The most popular brands get chosen like Coke and 7 Up. And, all the second positioned brands like Dr. Pepper and Sprite don’t make it.

Again, the point is that the things that hold top position in the minds of people will have the advantage.

Just the same, “.com” is firmly rooted in the minds of people over any other extension such as “.org” or “.net”.

People, me included, will, to a surprising degree, type in “.com” even if we are specifically told that the domain name was a “.org” or “.net” – fascinating.

Ok, now I want you to take a look at the keypad on my iPhone’s browser.

Do you see the “.com” button? Notice there are no “.net” or other options. Again, the power of having top position in the mind.

Thus, you should go for “.com” over any other extension when choosing a domain name for your coaching website. Take advantage of what’s top in people’s minds.

Last modified on Friday, 24 December 2010 23:27
Kenn Schroder

Kenn Schroder

Kenn Schroder of Coaching Sites That Work helps professional coaches who are struggling to market their services. He helps you create a professional, compelling online presence to build your image as a top coach and create a steady stream of clients. Get your free report on 5 Website Strategies for Attracting Coaching Clients.

Mention CoachNetwork when speaking with Kenn and he'll be sure to look after you!  He even understands and will create a website based on Yvonne McIntosh's checklist for a 6 figure coaching business.

Website: www.coachingsitesthatwork.com

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