A lot of people indulged in the one luxury that no business owner can really afford: The luxury of undercharging for their services.

“Oh but they won’t be able to afford it..”, or “but I really want to help them…” or “But doesn’t everybody charge by the hour?’

Ladies and Gentlemen, let me say it very clearly: You are in business, you are not running a hobby or a charity.

Imagine going to a baker and hearing him say any of the above as he sells his bread to most of his customers at half price.

That doesn’t happen, does it?

NO, and you can’t afford to do it either. Running a business does cost money and you have bills to pay as well.  Quite aside from that, as a transformational practitioner of some kind, you give out a lot of energy. You are generous with your creativity and you need to be adequately rewarded for it if you want to keep your creativity in tact.

Have you every noticed that your creativity tends to dry up when you haven’t got as much money in your bank account as you’d like? That’s called burn out and it’s not a good place to be.

So please do yourself a favour and be very clear what you MUST charge in order to not only pay the bills but also nurture your creativity and self esteem.

Don’t chicken out. If you can’t get paid what you think you should get paid, review your ideal client and your marketing message to make sure it adequately reflects the value you offer.  If necessary reposition yourself to attract more clients who CAN afford you.

You are worth it and often it’s really just a matter of putting the right structures in place and having the courage to say the number (the adequate fee) and you will get what you want.

My clients are proving it over and over again. You can make really good money by helping your clients transform their life and/or business. Don’t settle for anything less.