This software allows you to automate:

• Who you follow (so that they follow you back) - you can determine this by geographic location, keywords in their bio, who they are following
• Any welcome DMs (direct messages) you might want to send new followers
• Your tweets - For example, our motivational quotes are setup to be tweeted automatically every 50-90 minutes

By automating these otherwise time consuming repetitive tasks, I am able to dedicate my allocated daily 15 minutes on Twitter to actually building real relationships and connections with my followers.  What I mean by that is, I make personal mentions and message people and respond to people who have mentioned and messaged me. 

Using this strategy I have consistently been building our Twitter following.