Last week we talked about why processes are so much more important to small businesses than even big business. This week we’ll cover just how simple it is to put together a good process that will actually have a significant impact on your business. What we don’t need is more stuff sitting on a shelf – Process Mapping is designed to make us more money and free us up to enjoy the business we’ve created. The Key – KEEP IT SIMPLE! The more info you try to capture, the less likely you are to actually use the process. Just the opposite of what you might think.

Last week we tried to give perspective to the idea that being the classic Market Focused entrepreneur isn’t all it’s cracked up to be. This week we’re looking at why Systems Focused managers are great business builders, but aren’t such great business starters.

I'm delighted to be able to share with you an insider's method for choosing your niche that takes almost all of the emotion out of the equation. It helps you to recognise your strengths, identify where there is a demand for coaching and work out once and for all, where to focus your attention when marketing your services.

 

Some people have said that they've got no shortage of ideas on how to build their practice up, now they need help with making it all happen. They love hearing about different marketing techniques, but just knowing about them isn't moving them forward.

So you've decided to become a professional coach - CONGRATULATIONS!

As a coach you have joined a growing group of individuals who are making a difference in the world. You have the potential to earn a living doing something fantastic, but how long will that take?

There are lots of people entering the coaching profession right now. For every person who goes on to make a success of their practice, there are several who decide that it's not the path for them. How can you make sure you give yourself the best possible chances to be successful as a coach?

I work with my clients (small business owners, entrepreneurs, speaker and authors) a lot on formulating "story" ideas to pitch the media (radio, tv, magazines, newspaper, blogs) as part of our PR and brand building strategies. Prior to working with me, many of them have either never done media pitching, OR they have sent general info out like: "I'm a small business owner who owns a flower shop, interview me!" (and they wonder why they never get call backs).

Kenn Schroder of Coaching Sites That Work helps professional coaches who are struggling to market their services. He helps you create a professional, compelling online presence to build your image as a top coach and create a steady stream of clients. Get your free report on 5 Website Strategies for Attracting Coaching Clients.

In 2009, during the Global Financial crisis, a handful of coaches made $1million/ pa, 9% made 6 figures internationally, while most struggled to pay the bills. What makes one Coach a financial success while another struggles?

Were the successful ones better coaches? There are many excellent coaches who struggle despite their passion for coaching, their qualifications and experience. So the answer is not found in the quality of coaching. We all have to deliver a high quality product to even qualify for this coaching game. That’s a given.

Trish Lambert of Success in Sweatpants offers free business coaching for solo business owners during her Free Coaching Hour.

If you asked me what I do and said that I could only choose one thing, I wouldn’t hesitate for a second. My answer: I am a writer. I would love to have my days be all about writing—essays, short stories, articles about all kinds of things, novels, and whatever else appealed to me. Someday, when I have retired as a famous marketing expert and business coach, maybe I’ll do just that!